Topic: Customer

Pillars of Trust: Methods for Managers to Avoid Losing Trust in the Digital Age

In today’s business environment, breaches of trust are questions of when, not if. Every business model and each business decision contain some ri...

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Combatting Algorithmic Bias in Recruiting

Presentation by CDS MBA Fellow, Heidi Fisher T’19, examines the causes of algorithmic bias and offers a framework for managing issues related to...

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Voice Technology in Healthcare

Presentation by CDS MBA Fellow, Jenna Romeo T’19, delivers a roadmap outline how large tech companies can and should develop voice tech user int...

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Making the Transition to Freemium

How should B2B SaaS companies assess the viability of freemium business model development at their company? CDS MBA Fellow, Ryan Milligan T’19, help...

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Field Speaker Series: Product Management and Development at Drift

The Center for Digital Strategies will travel to Boston, MA to visit the Drift headquarters and learn about its approach to product management and dev...

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The Rise of Data Analytics in the Startup World

Sarah Igoe, M.D. T’19

Five Experts Share Insights from the Front Lines   The Science of Startups: Embracing Big Data in Entrepreneurship Research Stakeholder/Expert: A...

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CEO Fireside Chat: The Future of Communications & Media

Join the Center for Digital Strategies in welcoming the Chairman and CEO of Charter Communications, Thomas Rutledge for a fireside chat. As CEO, Tom l...

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MBA Fellows Research Project Presentations

Each year, center MBA Fellows complete independent research projects with the assistance of the center team and alumni network. Projects result in wri...

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Student Roundtable Discussion with Yancey Spruill T’97

Yancey Spruill Former COO/CFO SendGrid The Center for Digital Strategies welcomes former SendGrid COO and CFO, Yancey Spruill T’97 back to Hanov...

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The End of Software with Drift Co-founder and CEO, David Cancel

Are we nearing “The end of software?” Drift Co-Founder and CEO, David Cancel, thinks that might just be the case. In this fireside chat, m...

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Student Discussion of Center Digital Deep Dive Trip to China

The Center for Digital Strategies traveled to Shanghai and Hangzhou, China in December of 2018 to immerse students in the Chinese tech scene and learn...

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Digital Deep Dive: Center for Digital Strategies Visits China

Alison Dieringer, Yinong Ding, Alex Pandrangi, Patrick Wheeler

In our first meeting as second year CDS MBA Fellows this past fall, we crowdsourced a list of “must know” technology companies: Ping An, an insura...

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The Future of HubSpot: A Discussion with Co-Founder and CEO, Brian Halligan

In this fireside chat, moderated by Tuck Professor Lauren Grewal, HubSpot Co-Founder and CEO, Brian Halligan, shares his views on the company’s grow...

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Digital Transformation at Ecolab: Nalco Water’s Use of Algorithms to Drive Sustainability and Lower Costs

Julie Lindley VP Marketing Nalco Water, an Ecolab Company Digital technology is revolutionizing the benefits we can provide to our customers. At Nalco...

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Chatbots and the Strategic Value of Conversational Marketing

Drift VP of Operations, Will Collins T’16, talks about chatbots and the impact of conversational marketing on business. Conversational marketing is ...

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Fireside Chat: Brian Halligan, Co-founder and CEO of HubSpot

Brian Halligan Co-Founder and CEO HubSpot HubSpot Co-founder and CEO, Brian Halligan, will be on campus to visit Geoff Parker’s Platforms class on M...

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McNamee Praises Apple for Privacy Policies

September 2018

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Chatbots and the Strategic Value of Conversational Marketing

Will Collins T’16 VP of Operations Drift Join the Drift VP of Operations, Will Collins T’16, for a discussion about chatbots and the impact of...

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Alumni Advisor, Lynch T’95 Announces Pandora/T-Mobile Partnership

August 2018

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Roger Lynch, Pandora CEO, Explains the Future of Its Free Streaming Service

July 2018

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Autonomous Vehicle and its Value Creation to User Experience with Robin Hwang T’18

The promise of autonomous vehicles is immense and the race to build the dominant platform is in full swing in Silicon Vally and around the globe. Howe...

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Reaching the Next Billion: Emerging Markets with Sravya Yeleswarapu T’18

Emerging markets offer companies new customers and opportunities for growth, but how should companies enter emerging markets? MBA Fellow, Sravya Yeles...

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Augmented Reality: The Savior or Slayer of Retail with Meghan Lynch T’18

Much has been written ab out the ‘Retail Apocalypse” and how best to survive as a brick and mortar store in the Age of Amazon. One solutio...

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Building A Digital Toolkit for Legacy Retailers with Stephanie Yera T’18

How should legacy retailers compete in the Age of Amazon? What capabilities should they prioritize to not only survive, but also to thrive when compet...

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