McGraw Hill: GradeSummit

Topics: Customer Operations Organizational Structure

McGraw Hill Case Study | Business School

Yiorgos BakamitsosEvelyn Hsia T'02, Hans Brechbühl
Length: 30 pages
Publication date: 2003
Case#: 6-0018

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This case outlines the interesting challenges McGraw Hill faced in launching an online testing and assessment product for higher education. It offers the opportunity for in-depth discussion on new product development, product/service bundling, channel management, and value networks.

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