Yiorgos BakamitsosEvelyn Hsia T'02, Hans Brechbühl
Length: 30 pages
Publication date: 2003
Case#: 6-0018

Preview copy in PDF format

This case outlines the interesting challenges McGraw Hill faced in launching an online testing and assessment product for higher education. It offers the opportunity for in-depth discussion on new product development, product/service bundling, channel management, and value networks.