Digital Excellence: Arthur Lawrence – Turning Efficiency into Excellence

December 1st, 2016

Topics: Culture Entrepreneurial Tech Operations Organizational Structure Process Management Social

Tuck School’s Center for Digital Strategies takes part in several Executive Education programs offered throughout the year, and in a number of locations. The “Digital Excellence Program“, offered in partnership with Google, was first offered in June 2015 and is geared towards the Minority Entrepreneur. The goal of this program is to provide participants with the tools needed to bring their digital marketing and communication skills to the next level. Sessions vary in topic from Google Analytics, to AdWords, to business leadership skills. Ilyas Baig, Senior Partner Arthur Lawrence, gave us a bit of time to talk about his Tuck experience, and the digital strategy impact of the program.

What I Learned at the Tuck-Google Digital Excellence Programimg-20160527-wa0005

For the primitives, excess in any form indicated prosperity.

My generation has been at the forefront of many revolutionary events of this age. It has experienced possibly technology’s most revolutionary impact on human life. So for us, it is not excess, but efficiency that is supreme.

At Arthur Lawrence, where I created and continue to lead the Shared Services Division, efficiency drives everything we do. Every day. And technology-centric solutions, particularly digital services, spell a big part of where that efficiency comes from.

For Arthur Lawrence, digital services are already at the center of what we offer. As an example, I’d like to quote our experience consulting for a Fortune 100 company. With our Digital Services, they were able to substantially improve their UX/UI experience. Millions of people every day continue to enjoy a higher quality of life thanks to the efficiency, cost-saving and technology-centric solutions we deliver to our customers—many of whom come under the realm of America’s Fortune 500 companies. It’s important for our clients to deliver end-user value by connecting customer perception with consumer behavior. As a management and technology consultancy, Arthur Lawrence is already well-versed with challenges in doing this. We stay ahead of issues in banking, energy distribution, retail, pharmaceuticals, and healthcare, and provide customers with above-the curve value. The answers, and the ability to serve markets better, lie in Analytics, and a truly connected future.

img-20160527-wa0004When I participated in the #TuckandGoogle Program, my intent was to learn how digital solutions can help Arthur Lawrence drive efficiency even further. To say that it was an educating experience would be an understatement. Professor Alva, who led a number of sessions during the Program, was particularly helpful in teaching us how to harness the power of digital analytics and measurement.

Analytics powerfully pivot marketing efforts. Their importance, however, especially in retail is greatly underestimated. After attending the #TuckandGoogle Program, I’ve uncovered ways of bridging this gap. For our customers, and then, their customers. I believe in our interactions with prospective clients, the insights gained from the program will help build an effective and persuasive case for going digital and automating operations. We’re embracing the future, and invite all our stakeholders to join us in this journey.

Executive Bio
Ilyas Baig
Partner, Arthur Lawrence
An FAO managed service organization. Helping clients through Technology Innovation and Digital Transformation.
Digital Excellence Program, May 2016

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