To help entrepreneurs and business owners better understand and execute on the full potential of these technologies, Tuck Executive Education and the Center for Digital Strategies collaborates with Google to offer the Digital Excellence Program for Minority Entrepreneurs.
This program—tailored to minority and underrepresented entrepreneurs—features sessions that cover topics ranging from constructing a digital strategy, to marketing businesses online, to managing digital communities. It will also include multiple intensive sessions on analytics.
Contact Tuck Executive Education for more information about admission, application, scholarship, or sponsorship.
Phone: 603-646-8214
Tuck.Diversity.Programs@tuck.dartmouth.edu
The digital landscape is transforming the way we do business. The emergence of digital technologies has created unprecedented access to data and consumer information, while also offering new growth opportunities for businesses of all sizes.
To help entrepreneurs and business owners better understand and execute on the full potential of these technologies, Tuck Executive Education is collaborating with Google to offer the Digital Excellence Program for Minority Entrepreneurs. This program—tailored to minority and underrepresented entrepreneurs—features sessions that cover topics ranging from constructing a digital strategy, to marketing businesses online, to managing digital communities. It will also include multiple intensive sessions on analytics.
Participants have multiple opportunities to access experts from Google and Tuck for one-on-one consultations to help them gain hands-on experience as they learn about topics like website design, Search Engine Optimization (SEO), and understanding what makes a digital business model successful.
Digital Excellence Program for Minority Entrepreneurs is a hands-on, three-day training taught by Tuck faculty, Google experts, and successful minority business executives.The specific goals of the program include:
Owners and senior executives of minority-owned companies who have a minimum of 3 to 5 years’ experience running a small business. These small businesses should generate at least $300,000 in annual sales.
Minority business enterprise owners make an investment in their future prosperity by attending Tuck’s high-impact programs. In addition, some of the organizations that refer candidates to us include the following:
*These are certifying agencies, although certification is not necessarily required.
Digital Excellence Program for Minority Entrepreneurs is a three-day program led by Tuck faculty, Google experts, and successful minority business executives.
Tuck Professor Alva Taylor will direct the program. He explains, “This is a hands-on program. Entrepreneurs need to be aware of the amazing array of digital business tools and strategies to help grow their businesses. That’s why we’re working with Google and inviting successful practitioners to show participants how to leverage their efforts using technology.”
The inaugural program took place June 9-11, 2015 at Google’s Cambridge, MA office. Read the article, “The importance of the web” from The Bay State Banner about the Digital Excellence Program. Additionally, the “Digital Excellence Program” DHP Film blog, shares Shezad Manjee, Founder and Creative Director of DHD Films, experience in the program.
Tuck and Google are pleased to bring the Digital Excellence Program for Entrepreneurs to business owners who are looking for the strategies and toolkit to excel in today’s digital environment. The program is a hands-on, three-day training taught by Tuck faculty, Google experts, and successful minority business executives.
The program is part of a benefits package for participants in Google’s Small Business Supplier Diversity program. This program is designed to connect more minority-, women-, veteran- and LGBT-owned small businesses to opportunities within Google, while helping them grow through employing digital strategies. The program supports Google’s unique procurement structure, where all Googlers are empowered to make purchasing decisions based on their specific needs.
To learn more and apply to the Google Small Business Supplier Diversity Program visit google.com/supplierdiversity
If you are currently an accepted participant of the Google Small Business Supplier Diversity program, you are eligible for an additional scholarship to attend. For further inquiries contact smallsuppliers@google.com