Chatbots and the Strategic Value of Conversational Marketing
Topics: Customer eCommerce Marketing / Sales Process Management
Will Collins T’16
VP of Operations
Drift
Join the Drift VP of Operations, Will Collins T’16, for a discussion about chatbots and the impact of conversational marketing on business. Conversational marketing is a one-to-one approach to marketing used to shorten the sales cycle, learn about customers, and create a more human buying experience. By interacting in a personal, conversational way, companies create instant feedback loops with their customers that can uncover insights and drive up customer engagement (and sales).
About Drift:
Drift is the world’s leading conversational marketing and sales platform. Customers use Drift to provide a modern buying experience for potential customers, generate more qualified leads, and dramatically accelerate the sales cycle. Based in Boston, Massachusetts, Drift is a venture-backed company founded by serial marketing technology entrepreneurs David Cancel and Elias Torres.
If you want to learn more about conversational marketing before the event, Drift has an internal learning platform – https://www.drift.com/university/
About Will Collins:
Will Collins is the Vice President of Operations at Drift where he joined in 2016. He leads a centralized team that is responsible for data systems, tracking, analytics, KPIs, and operations across the various divisions of the business. Prior to Drift, he spent three years in venture capital at North Bridge Venture Partners and two years in investment banking at Lazard. Will has an MBA from Tuck (2016) and a BA in Economics from Amherst College (2009).
September 19, 2018 | 12:00-1:00pm | Rosenwald Classroom (Byrne)
