The End of Software: A Fireside Chat with Drift Co-founder and CEO, David Cancel
Topics: Entrepreneurial Tech Marketing / Sales
“Marketing today is all about algorithms and conversion rates instead of connecting with people. Let’s make it about people again.”
~David Cancel, Co-founder and CEO, Drift
Join CDS in welcoming Drift Co-founder and CEO, and Entrepreneur in Residence at Harvard Business School, David Cancel for a fireside chat with CDS Associate Director, Patrick Wheeler. The session will explore Drift’s conversational approach to B2B marketing using chatbots, and dive into a discussion about the end of software!
David is the author of Hyper Growth: How the customer-driven model is revolutionizing the way businesses build products, teams, & brands (Link).
More about David Cancel:
David is the Co-Founder and CEO of Drift, where he is helping everyone know, grow, and amaze their customers. He previously founded Compete, Lookery, Ghostery, and Performable. Most recently, after the acquisition of Performable by HubSpot, David was the Chief Product Officer responsible for re-architecting the engineering team and HubSpot’s products.
David is active in the Boston tech community, investing in and advising organizations like Charles River Ventures, Spark Capital, NextView Ventures, DormRoom Fund, EverTrue, Visible Measures, Yottaa, and HelpScout. David is passionate about building amazing products for Marketers.
About Drift:
Drift is the world’s leading conversational marketing and sales platform. Customers use Drift to provide a modern buying experience for potential customers, generate more qualified leads, and dramatically accelerate the sales cycle. Based in Boston, Massachusetts, Drift is a venture-backed company founded by serial marketing technology entrepreneurs David Cancel and Elias Torres.
February 22, 2019 | 10:30-11:30am | Rosenwald Classroom (Byrne)
