VIDEO: An Industry Overview
James McQuivey VP of Forrester Research
James McQuivey, Ph.D., Vice President and Principal Analyst at Forrester Research
James covers the future of media technology, studying online video, HDTV, Blu-Ray, digital downloads, DVRs and more – if you can watch it, he covers it. Previously at Forrester, James served as a vice president and research director, running Consumer Technographics North America, Forrester’s unparalleled consumer research effort. Before that, he was a senior analyst and founding member of the online retail strategies practice at Forrester, where he launched Forrester’s coverage in the travel and automotive industries. In addition to his work at Forrester, James has taught marketing research at Boston University’s top-rated College of Communication and advertising management at Syracuse University’s S.I. Newhouse School of Public Communications. He is routinely sought for comment by publications like like The New York Times, The Wall Street Journal, and USA Today. In addition, he has been interviewed on television and radio, including All Things Considered and Marketplace, CNBC and CNN among other media outlets.
