Garden.com – At the End of the Runway
Topics: Operations Organizational Structure Supply Chain
M. Eric Johnson
Length: 25 pages
Publication date: 2002
Case#: 6-0017
In the etailing gold rush of 1999, Garden.com was celebrated by both the dot.com media and the traditional business press as the quintessential virtual supply chain. INC magazine called Garden the “Perfect Internet Business.” Yet by early 2001, Bill Pond, Director of Product Management found himself laying off his last employee and shipping his last order.
