Learning from Mattel
Topics: Customer
John W. Torget T'00, under the supervision of Sydney Finkelstein
Length: 8 pages
Publication date: 2002
Case#: 1-0072
After just three years as chairman and chief executive, Ms. Barad’s 18-year storybook career with Mattel ended dramatically on February 3, 2000 with another disappointing earnings announcement. As one of only three women running a Fortune 500 company, she became a role model for millions of women aspiring to positions in the top ranks of corporate management.
