Biogen-Idec: Growing a Customer-Focused Supply Chain
Biogen CEO Jim Mullen was taking the biotech firm from a research-focused business model to a more customer-centric enterprise. This case looks at his...
moreArchivesBiotechnology
Trending Digital Business Topics
Mobile
Robotics
Entrepreneurial Tech
Big Data / Analytics
eCommerce
Security
Customer
AI & Machine Learning
Operations
Governance
Global
Healthcare
Finance
Internet of Things
Supply Chain
Risk Management
Marketing / Sales
Products / Services
Enterprise IT
Communications
