AdTech 101: From Impressions to Installs and Back Again
The Center for Digital Strategies and the Tuck Technology Club are excited to welcome Ben Rodriguez TP’22, Senior Product Manager at Vungle for a Tech 101 Learning Series session focused on AdTech. Specific areas of focus will include:
- AdTech Landscape
- Basic Mechanics of AdTech – Ads & $
- Key Metrics
- Current Trends
- Opportunities and Careers
Ben Rodriguez is an experienced product manager with expertise in the AdTech space. Currently, he works as a Senior PM at Vungle, a mobile ad network and in-app monetization company. Previously, he worked at gaming companies, Unity Technologies and UbiSoft, as well as Proctor and Gamble. He is a graduate of the University of Wisconsin and Harvard Business School.
Please fill out this 4-question survey in advance of the session: Survey Link
January 31st | 12:05PM | Rosenwald Classroom
