Insurance and Business Model Transformation
Topics: Big Data / Analytics Customer eCommerce Finance
John Chandler T’86 is SVP & Chief Marketing Officer at MassMutual Financial Group. The insurance company is undergoing a digital evolution, reinventing itself as a digital company. John held a Q&A session about digital transformation over breakfast. This event was open to CDS Fellows and select first year students.
Topics for discussion included:
- Big data and algorithm use in the financial services sector
- Creating a digital user experience to drive customer engagement
- Using data science to understand customers
- Viewing digital engagement as ecommerce, not purely insurance transactions
John Chandler T’86
SVP & Chief Marketing Officer
MassMutual Financial Group
John Chandler is Senior Vice President and Chief Marketing Officer for Massachusetts Mutual Life Insurance Company, responsible for the branding, advertising, web and social media, product marketing, and community responsibility efforts of this Fortune 100/Fortune World’s Most Admired Company.
Before joining MassMutual, John was Chief Marketing Officer at The Hanover Insurance Group, where he led a total company rebranding of the former Allmerica Financial Corporation. Prior to that, he held senior marketing and brand management positions in the US and Europe with leading consumer marketers Hasbro, Holiday Inn, Cadbury Schweppes, and Frito Lay.
John earned his bachelor’s degree at Trinity College in Hartford, CT and a Master’s in Business Administration from the Tuck School at Dartmouth College. Outside of work, John is an avid athlete, including road cycling, cross-training and hiking. He is President of the Springfield Symphony Orchestra, a board member of the Economic Development Council of Western Massachusetts, and is actively involved in several marketing and insurance industry organizations.
