The Age of the Customer with Jeffrey Hammond, Forrester Research
Topics: Apps Big Data / Analytics Customer eCommerce Mobile Social Value Chain
Watch the Britt Technology Impact Series lecture by Forrester Research VP, Jeffrey Hammond. In this discussion, Jeffrey explains why digital technologies are transforming the business world by shifting the balance of power in the direction of customers. This shift is what Forrester calls the Age of the Customer.
Jeffrey S. Hammond
VP, Principal Analyst Serving Application Development and Delivery Professionals
Forrester Research
Jeffrey is a software development veteran, with more than twenty years of experience in various development, product management, strategy, and marketing roles. He is a leading expert on mobile development, modern application architecture, application life-cycle management, and open source policies and projects. He helps Application Development & Delivery teams improve their productivity while building creative, high-performance cultures.
Jeffrey has been with Forrester since 2006. Jeffrey joined Forrester from IBM’s Rational unit, where he created award-winning application development tools. Prior to joining Rational Software, Jeffrey was part of Accenture’s Advanced Systems Group, where he led application development projects at Fortune 500 clients.
Jeffrey holds a B.S. in economics (finance) from the Wharton School at the University of Pennsylvania.
