Chatbots and the Strategic Value of Conversational Marketing
Topics: AI & Machine Learning Customer eCommerce Marketing / Sales Process Management
Drift VP of Operations, Will Collins T’16, talks about chatbots and the impact of conversational marketing on business. Conversational marketing is a one-to-one approach to marketing used to shorten the sales cycle, learn about customers, and create a more human buying experience. By interacting in a personal, conversational way, companies create instant feedback loops with their customers that can uncover insights and drive up customer engagement (and sales).
