Making the Most of the Fan Experience to Drive Customer Loyalty and Engagement – ESM Symposium
Topics: Culture Customer Social
Fan-atics/Fan-antics: Making the Most of Fan Experience to Drive Customer Loyalty and Engagement – 6th Annual Entertainment, Sports & Media Symposium
This event is hosted by the student-run Entertainment, Sports & Media Club at the Tuck School of Business and is supported by the Center for Digital Strategies. The panel discussion are free and open to the entire Dartmouth community. Lunch is for Tuck students only.
The symposium will look at making the most of the fan experience to drive customer loyalty and engagement with executives from Netflix, HBO, Microsoft Xbox, Legendary Entertainment, Burson-Marsteller and the NBA. Whether you are in the world of entertainment, or the world of sports, fans are in the driver seat. Passionate people make decisions about what they want to watch, and in what ways they choose to engage with content. These impassioned decisions are based on the value it adds to their life and how the content enriches their overall experience. 2014 is a big year for fans. The Winter Olympics this past February. The World Cup this summer. How is the business of sports and entertainment media content changing? How is social media playing a role in content distribution? What are regulatory implications of new platforms and distribution channels? We will explore these questions and more.
Everyone, please register here.
(Lunch is for Tuck students only.)
SCHEDULE
10:00am – 11:30am
Panel I – Strategic Partnerships: Keeping Fanatics Engaged
Location: Borelli
Panelists:
Hector Arguelles, Director, Digital, Global Media Distribution, NBA
Rohith Nandagiri, Director, HBO Digital Products, HBO
Jason Teitler, Chair, Fan Experience; Managing Director, Consumer & Brand Marketing, Burson-Marsteller
11:45am – 1:00pm
Brown Bag Lunch with Panelists
Location: Cohen Great Hall
1:00pm – 2:30pm
Panel II – Using Analytics to Create The Content Fans Want
Location: Borelli
Panelists:
Matt Marolda, Chief Analytics Officer, Legendary Entertainment
Fay Wells, Media Executive and Contributing Writer for ESPN, Netflix/ESPN
Edwin Lau, Director, Market Intelligence, Interactive Entertainment Business, Microsoft Corporation
Roger McNamee T’82
Experience the 2012 Symposium Keynote Speaker, Roger McNamee T’82.
