Brand Marketing for Mobile Games
The mobile gaming industry generated an estimated $77.2B of revenue in 2020, and is estimated to surpass the $100B mark by 2023. Interest in mobile g...
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Technology & Innovation
Technology innovation refers to the use of technology in new products and services, and the process of the innovation. Technology innovation also commonly necessitates adoption of new methodologies by the user, consumer, or employee. At the CDS, we aim to understand both new innovations enabled by technology and new methods used to drive innovation.
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Digital Therapeutics: The Future of Digital Health Tools and Virtual Care
Digital therapeutics (DTx) are an increasingly attractive field from a patient, provider, and investor perspective. Utilization of virtual care and di...
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The Digital Innovation Lab: Key Decisions and Best Practices for Success
When does it make sense to create an innovation lab within an organization? And is it better to create the lab in or near the corporate headquarters o...
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Deepfakes: Detection and Prevention in the Era of “Fake News”
What are deepfakes? What can companies and their leadership teams do to prepare themselves for a future where deepfake technology is so accessible and...
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Playbook: Go-to-Market Strategies for Mobile Gaming Studios
The mobile game industry is currently worth $68.5B, and many of the largest gaming companies are investing heavily in the space. Many of these larger ...
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Chatbots in Enterprise System Management
Chatbots in Enterprise System Management CDS MBA Fellow, Mike Hanley T’19, provides an overview of chatbot technology and explains how they can be u...
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Edge Computing: How Leaders Should Evaluate Investment
As the focus on cloud computing continues to grow, it’s important to understand that for certain use-cases, cloud infrastructure is not ideal. ...
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When to Venture Into Corporate Venture
When to Venture into Corporate Venture Corporate Venture Capital (CVC) reached all-time highs in 2018. CVCs participated in $53B of funding across n...
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Unleashing the Power of Chatbots in the Enterprise
MBA Fellow, Mike Hanley T’19, provides an overview of chatbot technology and explains how they can be used by SaaS companies to provide superior products and service.
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Voice Technology in Healthcare
The growth in adoption of voice assistants and voice tech is projected to triple to 8 billion devices in use by 2023, and 50% of all searches are expe...
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Autonomous Vehicle and its Value Creation to User Experience
Robin Hwang T’18, MBA Fellow with the CDS, conducted research evaluating adoption of autonomous vehicles and what user experiences are likely to...
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Navigating the Leadership Challenges of Innovation Ecosystems
Professor Ron Adner is an expert on innovation and business ecosystems. Adner discussed with MIT his research and work in the context of digital inn...
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Occupational Survival Through Field-Level Task Integration
Some occupations thrived after the dawn of computers. Others went extinct. In a new research paper, Tuck professor Steven Kahl D’91 explores why. A ...
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Right Tech, Wrong Time
How to make sure your ecosystem is ready for the newest technologies. Innovation Professor Ron Adner and Rahul Kapoor write on what businesses...
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Specialist vs. Generalist Positioning
Firms choose to position themselves as either specialists in a niche field, or generalists. In this paper, the authors develop an analytic model to ...
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The Digital Enterprise and Changing Business Models
Our world is increasingly digitized, characterized by pervasive connectivity of people and things and overwhelming amounts of data. Advances in artifi...
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Deep Shift: 21 Ways Software Will Transform Global Society
Hans Brechbühl co-authored this World Economic Forum report on the impact of software on society with fellow Global Agenda Council members.
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The Revaluation of Risk-Taking: European Startups and High-Tech Companies
Would PayPal and Tesla Motors founder Elon Musk have been able to grow his business in a European garage? Or would the safe smallness of his environ...
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Developing Agile Innovation Capabilities
Innovation is the lifeblood of corporate growth, providing the new products, services, and business models that keep a company competitive, increase m...
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The Internet of You: Better Living Through Connectivity
The 2013–14 Britt Technology Impact Series examined how the physical world is becoming fully embedded with technology in a series titled, “The Int...
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Balancing Innovation and Operations: Second Generation Enterprise Mobility
Balancing Innovation and Operations: Opportunities and challenges of second generation enterprise mobility. A new generation of mobile IT is driving n...
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