Experiential Learning: Ben & Jerry’s
Topics: Communications Customer
In conjunction with the Center for Business, Government, and Society, the Center for Digital Strategies will take a small group of students to the Ben & Jerry’s headquarters in Burlington, Vermont, on Friday, February 14. Students will learn how Ben & Jerry’s leverages its social media presence to enhance its ambitious social impact programs.
From their website:
Ben & Jerry’s is founded on & dedicated to a sustainable corporate concept of linked prosperity.
Our mission consists of 3 interrelated parts:
- Our Economic Mission asks us to manage our Company for sustainable financial growth.
- Our Social Mission compels us to use our Company in innovative ways to make the world a better place.
- Our Product Mission drives us to make fantastic ice cream – for its own sake.
