Building a Distribution System in Eastern Europe
M. Eric Johnson
Supply Chain Excellence in Emerging Economies, Springer-Verlag, editors Hau L. Lee and Chung-Yee Lee, 2005
Building distributions systems in emerging markets like those of Eastern Europe offer many opportunities and challenges. In an environment of changing customer expectations and evolving distribution infrastructure, firms can develop new business models that generate rapid growth. In this paper, we examine the organic growth of an office supply firm in Eastern Europe.
