Collaborative Product Generation
Topics: Communications Culture Process Management
Roundtable on Digital Strategies Publication
Growing cost pressures, the demand for rapid product delivery, and the need to enlarge traditional markets or enter new ones are major forces affecting companies across all industries. Businesses are finding that it’s often easier, faster, and more cost effective to meet these demands and enter new markets when they generate products in collaboration with partners. This roundtable sought to better understand the ways that collaboration can impact product generation and the nature of such collaborative relationships; experience their learnings in this written overview.
