Digital Customers: The Difference between Genuine Fans & Ticket Buyers
Topics: Culture Customer Marketing / Sales Social
Digital technologies are the platforms we can use to connect with fans, but just as important is the message and brand you create to generate those genuine fans and not rely on ticket buyers who do’t come back.
In this Britt Technology Impact Series session, Kurt Schneider, former Harlem Globetrotters CEO and WWE SVP of Marketing discussed the best practices of enhancing live events through digital customer engagement.
The Britt Technology Impact Series provides Tuck School of Business MBA candidates and the Tuck and Dartmouth communities with insights into how changes in technology affect individuals, impact enterprises and reshape industries. The series explores a different theme each academic year through events including panel discussions with industry leaders, one-on-one meetings with executives, and academic seminars. The 2016-2017 series focuses on “Digital Customers: The Changing Dynamics of Business”
The program is made possible by a generous donation from Glenn Britt T’72, former Chairman, President & CEO of Time Warner Cable.
