Digital Excellence: Glass Ladder Group
February 9th, 2017Topics: Communications Marketing / Sales
Tuck School’s Center for Digital Strategies takes part in several Executive Education programs offered throughout the year, and in a number of locations. The “Digital Excellence Program“, offered in partnership with Google, was first offered in June 2015 and is geared towards the Minority Entrepreneur. The goal of this biannual program is to provide participants with the tools needed to bring their digital marketing and communication skills to the next level. Programs are hosted at different Google headquarters throughout the United States. Class sessions vary in topic from Google Analytics, to AdWords, to business leadership skills.
The Founder and Chief Executive Officer of Glass Ladder Group, Sabrina K. Garba shares some insights she gained from attending the program:
How does the use of digital technology or strategy help enhance your business?
The use of digital technology has helped Glass Ladder Group to develop and implement systems that run on their own. For a small organization being able to make of the most of your capacity is critical to your success and digital technology makes it possible for a team of three to do the work of a team of ten.
Proper planning, implementation and consistency are critical to the success of any digital strategy. If you don’t have all three of those components your strategies are much more likely to fail.
What was a key takeaway for you at the Digital Excellence Program that has helped your business?
My key takeaway from the Digital Excellence Program was that proper planning, implementation and consistency are critical to the success of any digital strategy. If you don’t have all three of those components your strategies are much more likely to fail. Additionally, without consistency you can’t truly measure if your strategy is working or not.
Are there any specific digital or tech policies that have helped create a positive internal culture for your team?
We have instituted a policy that all of our strategies should include an educational component. Additionally, we created digital brand guidelines that ensure that all of GLG’s content is bright, crisp and engaging. We have also developed content schedules to make sure that we maintain consistency.
What has been one big surprise around the impact or influence of digital on your company?
The biggest surprise has been how quickly we received a response to properly planning and implementing our strategy on a consistent basis. Our audience has begun to develop habits based on our consistency and schedule. While it takes a bit longer to measure success we have definitely seen immediate gains.
Executive Bio
Sabrina K. Garba, Founder & Chief Executive Officer, Glass Ladder Group
Digital Excellence, October 2016
www.glassladdergroup.com
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