Publications

CDS Publications

Learn more about technology trends and impacts through research done by Faculty, Fellows, and friends of the Center.

Featured Publications

Playbook: Go-to-Market Strategies for Mobile Gaming Studios

The mobile game industry is currently worth $68.5B, and many of the largest gaming companies are investing heavily in the space. Many of these larger ...

Topics:: Cloud Computing Consumerization of IT Culture eCommerce Gamification Marketing / Sales Mobile

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Deepfakes: Detection and Prevention in the Era of “Fake News”

What are deepfakes? What can companies and their leadership teams do to prepare themselves for a future where deepfake technology is so accessible and...

Topics:: AI & Machine Learning Communications Culture Operations Privacy Risk Management

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The Digital Innovation Lab: Key Decisions and Best Practices for Success

When does it make sense to create an innovation lab within an organization? And is it better to create the lab in or near the corporate headquarters o...

Topics:: Communications Culture Customer Entrepreneurial Tech Operations

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Brand Marketing for Mobile Games

The mobile gaming industry generated an estimated $77.2B of revenue in 2020, and is estimated to surpass the $100B mark by 2023. Interest in mobile g...

Topics:: Apps Customer Marketing / Sales Mobile Privacy

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11 Predictions for the Future of B2B Product Marketing

The world of B2B product marketing continues to accelerate at a breakneck pace. It can be hard to keep up with everything. All of this change caused C...

Topics:: Enterprise IT Marketing / Sales Operations Platforms Products / Services

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Digital Therapeutics: The Future of Digital Health Tools and Virtual Care

Digital therapeutics (DTx) are an increasingly attractive field from a patient, provider, and investor perspective. Utilization of virtual care and di...

Topics:: Big Data / Analytics Customer Privacy Products / Services Healthcare Health Tech

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Driving Innovation: Strategies for the Autonomous Vehicle Sector

The autonomous vehicle industry is marching, slowly but inexorably, towards a world in which cars may no longer need humans behind the steering wheel....

Topics:: AI & Machine Learning Customer Internet of Things Manufacturing Operations Robotics Supply Chain

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Chatbots in Enterprise System Management

Chatbots in Enterprise System Management CDS MBA Fellow, Mike Hanley T’19, provides an overview of chatbot technology and explains how they can be u...

Topics:: AI & Machine Learning Enterprise IT Products / Services

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Edge Computing: How Leaders Should Evaluate Investment

As the focus on cloud computing continues to grow, it’s important to understand that for certain use-cases, cloud infrastructure is not ideal. ...

Topics:: AI & Machine Learning Big Data / Analytics Cloud Computing Enterprise IT Infrastructure Manufacturing Robotics Security

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Figuring Out Freemium: How B2B SaaS CEOs Should Assess the Freemium Opportunity

Software-as-a-service (SaaS) product adoption has exploded over the past 10 years, with the average business spending $343K on SaaS products in 201...

Topics:: Customer Marketing / Sales Products / Services

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Combatting Algorithmic Bias in Recruiting: The Pursuit of Equitable and Transparent Machine Learning in Human Resources

Combatting algorithmic bias in hiring serves multiple purposes beyond the intrinsic value of pursuing fairness in the hiring process. In addition to...

Topics:: AI & Machine Learning Big Data / Analytics Culture Future of Work Talent & Workforce

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When to Venture Into Corporate Venture

When to Venture into Corporate Venture Corporate Venture Capital (CVC) reached all-time highs in 2018. CVCs participated in $53B of funding across n...

Topics:: Finance Governance Organizational Structure

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Voice Technology in Healthcare

The growth in adoption of voice assistants and voice tech is projected to triple to 8 billion devices in use by 2023, and 50% of all searches are expe...

Topics:: Apps Communications Internet of Things Platforms Privacy Security

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Exploring the Barriers to the Broad Adoption of Cloud Gaming

The global gaming market reached more than $107 billion in 2017, and with the global gaming population forecasted to reach 3 billion by 2021, major g...

Topics:: Cloud Computing Mobile Platforms

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