CDS Publications
Learn more about technology trends and impacts through research done by Faculty, Fellows, and friends of the Center.
Publications
Featured Publications
Playbook: Go-to-Market Strategies for Mobile Gaming Studios
The mobile game industry is currently worth $68.5B, and many of the largest gaming companies are investing heavily in the space. Many of these larger ...
Topics:: Cloud Computing Consumerization of IT Culture eCommerce Gamification Marketing / Sales Mobile
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Deepfakes: Detection and Prevention in the Era of “Fake News”
What are deepfakes? What can companies and their leadership teams do to prepare themselves for a future where deepfake technology is so accessible and...
Topics:: AI & Machine Learning Communications Culture Operations Privacy Risk Management
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The Digital Innovation Lab: Key Decisions and Best Practices for Success
When does it make sense to create an innovation lab within an organization? And is it better to create the lab in or near the corporate headquarters o...
Topics:: Communications Culture Customer Entrepreneurial Tech Operations
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Uber: A Culture of Entrepreneurship
By Tim Wong, T’24 CDS Fellow This paper delves into the phenomenon of the “Uber Mafia,” a network of former Uber employees who have gone...
Topics:: Entrepreneurial Tech Future of Work Platforms Talent & Workforce
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AI in the Nonprofit Sector
By Beth Bollinger, T’24 CDS Fellow This paper explores the transformative potential of Artificial Intelligence (AI) in the nonprofit sector, highlig...
Topics:: AI & Machine Learning Culture Entrepreneurial Tech Future of Work Organizational Structure Social
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Food Traceability: A Framework for Transparency through Company Values and Technology
By Mariana Candela, T’24 CDS Fellow This paper investigates the critical role of traceability in transforming the food industry, emphasizing its imp...
Topics:: Communications Customer Entrepreneurial Tech Global Marketing / Sales Operations Process Management Risk Management Supply Chain Value Chain
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Private Equity and AI: Deal Sourcing, Decision Making and Value Creation
By Hannah Darpoe, T’24 CDS Fellow This paper explores the transformative potential of generative artificial intelligence (AI) and data analytics in ...
Topics:: AI & Machine Learning Big Data / Analytics Culture Finance Risk Management
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Transforming Healthcare through Building AI Capabilities & Partnerships
By Amna Sohail, T’24 CDS Fellow This paper explores strategies for implementing artificial intelligence (AI) in healthcare to address some of the in...
Topics:: AI & Machine Learning Healthcare Health Tech
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Brand Marketing for Mobile Games
The mobile gaming industry generated an estimated $77.2B of revenue in 2020, and is estimated to surpass the $100B mark by 2023. Interest in mobile g...
Topics:: Apps Customer Marketing / Sales Mobile Privacy
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11 Predictions for the Future of B2B Product Marketing
The world of B2B product marketing continues to accelerate at a breakneck pace. It can be hard to keep up with everything. All of this change caused C...
Topics:: Enterprise IT Marketing / Sales Operations Platforms Products / Services
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Digital Therapeutics: The Future of Digital Health Tools and Virtual Care
Digital therapeutics (DTx) are an increasingly attractive field from a patient, provider, and investor perspective. Utilization of virtual care and di...
Topics:: Big Data / Analytics Customer Privacy Products / Services Healthcare Health Tech
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Driving Innovation: Strategies for the Autonomous Vehicle Sector
The autonomous vehicle industry is marching, slowly but inexorably, towards a world in which cars may no longer need humans behind the steering wheel....
Topics:: AI & Machine Learning Customer Internet of Things Manufacturing Operations Robotics Supply Chain
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Chatbots in Enterprise System Management
Chatbots in Enterprise System Management CDS MBA Fellow, Mike Hanley T’19, provides an overview of chatbot technology and explains how they can be u...
Topics:: AI & Machine Learning Enterprise IT Products / Services
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Edge Computing: How Leaders Should Evaluate Investment
As the focus on cloud computing continues to grow, it’s important to understand that for certain use-cases, cloud infrastructure is not ideal. ...
Topics:: AI & Machine Learning Big Data / Analytics Cloud Computing Enterprise IT Infrastructure Manufacturing Robotics Security
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Figuring Out Freemium: How B2B SaaS CEOs Should Assess the Freemium Opportunity
Software-as-a-service (SaaS) product adoption has exploded over the past 10 years, with the average business spending $343K on SaaS products in 201...
Topics:: Customer Marketing / Sales Products / Services
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