White Papers

Roundtable on Digital Strategies Publication

Overview

The European and Americas chapters of the Roundtable on Digital Strategies recently convened in Buchs, Switzerland for a discussion on how information technology can help companies drive top-line revenue.  In many companies, the collaboration between CMOs, heads of sales, and CIOs has never been as important as it is now. Similarly, collaboration between production organizations and IT departments is increasing as companies incorporate digital technologies and/or services into more and more product offerings.

CIOs joined for a day with their revenue-owning counterparts to discuss best practices, challenges, and opportunities for IT to help drive business growth.  Questions addressed included:

• How is embedded IT changing revenue streams and customer relationships?
• What is IT’s role as products get “smarter” and more network-connected?
• What are the implications on organizational boundaries and roles as digital technology becomes more and more pervasive?

Participants in the session included executives from Caterpillar, Hilti, Telefonica, Tenaris, Tetra Pak, and Time-Warner Cable, as well as academics from the Institute of Computer Science and Business Informatics at the University of Vienna and the Center for Digital Strategies of the Tuck School of Business at Dartmouth.  The roundtable was moderated by Mark Lange, Director at Anthro|Capital.