T’19 MBA Fellows Projects
July 25th, 2019
The MBA Fellows projects have undergone a significant transformation in recent years, with fellows authoring strategy white papers in addition to presenting key findings and lessons learned to the CDS community. These “Insight Projects” have created even more great content for the community and helped each fellow and their peers learn about important contemporary digital strategy topics. We’re excited to share their work with you.
When to Venture into Corporate Venture by Lindsey Wilcox T’19 and William Dai T’19
To help companies make wise decisions about starting and managing corporate venture capital, MBA Fellows Lindsey Wilcox T’19 and William Dai T’19, from the Center for Digital Strategies and Center for Private Equity and Venture Capital, researched the factors that help ensure success when developing corporate venture capital arms.
Read the white paper
Watch the presentation
Pillars of Trust: Methods for Managers to Avoid Losing Trust in the Digital Age by Alison Dieringer T’19 and Kristin Unruh T’19
To help managers avoid losing trust in the digital age, MBA Fellows, Alison Dieringer T’19 and Kristin Unruh T’19, developed a framework to guide decision making and internal processes.
This publication details a framework of trust for general managers and highlights case studies where each of the pillars in this framework have been managed well or poorly. By leveraging the five pillars in the course of everyday work, managers will be more likely to avoid preventable breaches of customer trust.
Combatting Algorithmic Bias in Recruiting: The Pursuit of Equitable and Transparent Machine Learning in Human Resources by Heidi Fisher T’19
This white paper explores algorithmic bias in recruiting and outlines steps your organization can take to combat algorithmic bias in recruiting, focusing on prevention, detection, and deterrence of algorithmic bias.
Read the white paper
Watch the presentation
Voice Technology in Healthcare by Jenna Romeo T’19
As technology companies expand into new industries, their knowledge of core voice tech solutions makes the healthcare sector a prime growth opportunity. But how should firms experienced in technology development approach a complicated market like healthcare? MBA Fellow, Jenna Romeo T’19, dives deep into the many considerations and questions that technology firms will need to answer to succeed in entering this new market.
Read the white paper
Watch the presentation
Figuring Out Freemium: How B2B SaaS CEOs Should Assess the Freemium Opportunity by Ryan Milligan T’19
MBA Fellow, Ryan Milligan T’19, developed a framework to help B2B SaaS CEOs assess the freemium opportunity and make the decision that will grow their business. Specifically, the paper is designed to help you: determine the viability of a freemium model for your business; demonstrate the value of a free product and a corresponding path to upgrade to a paid product; and outline considerations and imperatives for the pursuit of the freemium path, including data storage, customer success, and customer acquisition.
Edge Computing: How Leaders Should Evaluate Investment by Alex Pandrangi T’19
Edge computing is the practice of processing data near the edge of the network, closer to where the data is being generated, instead of in a centralized data-processing warehouse.
To help executives answer whether edge computing is right for their organization (and for which use cases), MBA Fellow Alex Pandrangi T’19, created a resource that highlights and explains important considerations for making the right decisions about edge computing.
Read the white paper
Watch the presentation
Chatbots in Enterprise System Management by Mike Hanley T’19
CDS MBA Fellow Mike Hanley T’19 provides an overview of chatbot technology and explains how they can be used by SaaS companies to provide superior products and service.
Read the white paper
Watch the presentation
5G Use Cases: Hype vs. Reality by Nikilesh Eswarapu T’19
CDS MBA FellowNikilesh Eswarapu T’19 provides an overview of hyped 5G use cases and evaluates each for feasibility to help you avoid costly strategic mistakes when investing in the technology.
Exploring the Barriers to the Broad Adoption of Cloud Gaming by Marcus Morgan T’19
MBA Fellow Marcus Morgan T’19, outlines the major roadblocks standing in the way of cloud gaming scaling the way videostreaming has in the age of Netflix. Specifically, his analysis details three significant roadblocks to widespread cloud gaming adoption: broadband constraints, homogeneous offerings to heterogenous marketplaces, and business model misalignment.
By better understanding barriers to adoption, cloud gaming organizations will be able to optimize their strategy and approach to cloud gaming and achieve success.
