Case Studies

Springfield Bank’s Mobile Strategy: Using Analytics to Influence the Next Generation

Alva H. Taylor
Length: 9 pages
Publication date: 2018
CASE: 2018SPR

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Topics: Customer, eCommerce, Internet of Things
Industry: Finance,Retail

Babylon Video: Product Design and Expansion in the Online Video Industry

Alva H. Taylor
Length: 6 pages
Publication date: 2018
CASE: 2018BAB

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Topics: Apps, Big Data / Analytics, Platforms, Products / Services
Industry: Entertainment,Internet,Media,Software

Attivio: Machine Learning for Strategic Insights

Alva H. Taylor
Length: 13 pages
Publication date: 2018
CASE: 2018ATT

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Topics: AI & Machine Learning, Big Data / Analytics
Industry: Finance,Internet,Software

Legendary Entertainment – Film Making in the Age of Analytics

Alva H. Taylor
Length: 3 pages
Publication date: 2017
CASE: 2017LEG

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Topics: Big Data / Analytics, Customer, Products / Services
Industry: Media

Employing Consumer IT in Operations

Thomas Sammer, A. Back, Hans Brechbühl
Length: 19 pages
Publication date: 2013
Case#: 6-0038

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Topics: Consumerization of IT, Enterprise IT, Mobile, Operations
Industry: Transportation

Norwegian Cruise Line

David P. Sibley T'13, M. Eric Johnson
Length: 20 pages
Publication date: 2013
Case#: 6-0037

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Topics: Operations, Organizational Structure
Industry: Transportation

XOJET

Jordan S. Esten T’12, M. Eric Johnson, Joseph M. Hall
Length: 17 Pages
Publication date: 2013
Case#: 6-0036

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Topics: Operations, Organizational Structure
Industry: Transportation

Sotera Wireless

Johnny Kaye T'12, Ron Adner, M. Eric Johnson
Length: 19 Pages
Publication date: 2012
Case#: 6-0035

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Topics: Communications
Industry: Communications

Groupon

Cassie Lancellotti-Young T'11, M. Eric Johnson, John Marshall T'92
Length: 14 pages
Publication date: 2011
Case#: 6-0034

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Topics: Customer, Operations, Organizational Structure
Industry: Internet,Retail

Mattel, Inc: The Lead Paint Recall

M. Eric Johnson
Length: 19 pages
Publication date: 2010
Case#: 6-0033

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Topics: Risk Management
Industry: Toys/Video Games

Digital Communication at Dell

Jennifer M. Farrelly T'09
Length: 22 pages
Publication date: 2009
Case#: 6-0032

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Topics: Communications, Operations, Organizational Structure
Industry: Computer

Hulu, To Be Or Not To Be

Rama Oruganti T'09, Alva H. Taylor
Length: 24 pages
Publication date: 2009
Case#: 6-0030

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Topics: Operations, Organizational Structure, Social
Industry: Media