Digital Business Models

Digital business models refer to leveraging digital technologies to either transform or create new businesses, go-to-market approaches, and/or product and service combinations. This often results in a redefinition or reordering of the value chain and/or approach to the customer, thus altering or offering a new customer value proposition or new monetization path. At the CDS, we seek to understand the nature and type of these changes in model or approach and the role technology plays in enabling them.

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Mobile Gaming Playbook

How should gaming companies approach the marketing, development, and release of their mobile games? In such a competitive environment, test audiences,...

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5G Use Cases: Hype vs. Reality

Presentation by CDS MBA Fellow, Nikilesh Eswarapu T’19, provides an overview of hyped 5G use cases and evaluates each for feasibility to help you av...

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Voice Technology in Healthcare

Presentation by CDS MBA Fellow, Jenna Romeo T’19, delivers a roadmap outline how large tech companies can and should develop voice tech user int...

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Making the Transition to Freemium

How should B2B SaaS companies assess the viability of freemium business model development at their company? CDS MBA Fellow, Ryan Milligan T’19, help...

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The Future of HubSpot: A Discussion with Co-Founder and CEO, Brian Halligan

In this fireside chat, moderated by Tuck Professor Lauren Grewal, HubSpot Co-Founder and CEO, Brian Halligan, shares his views on the company’s grow...

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Powering the Clean Energy Revolution Using Blockchain Technology

CleanEnergyBlockchainNetwork Co-founder and VP, Frank Curran, discusses how the organization serves electricity users, utilities and ISOs by creating ...

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Self-driving Cars and the Future of the Automotive Sector

Tuck alumnus, Stern NYU Professor, and Automotive Industry Director for Google, Kyle Keogh discusses the future of the auto sector and the impact emer...

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Chatbots and the Strategic Value of Conversational Marketing

Drift VP of Operations, Will Collins T’16, talks about chatbots and the impact of conversational marketing on business. Conversational marketing is ...

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Chatbots and the Strategic Value of Conversational Marketing

Drift VP of Operations, Will Collins T’16, explains chatbots and the impact of conversational marketing in B2B.

 

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Autonomous Vehicle and its Value Creation to User Experience with Robin Hwang T’18

The promise of autonomous vehicles is immense and the race to build the dominant platform is in full swing in Silicon Vally and around the globe. Howe...

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Reaching the Next Billion: Emerging Markets with Sravya Yeleswarapu T’18

Emerging markets offer companies new customers and opportunities for growth, but how should companies enter emerging markets? MBA Fellow, Sravya Yeles...

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Consumer Internet & the Strategic Importance of Hardware with Jodine Gordon T’18

As software eats the world, what role does hardware play in enabling business strategy? MBA Fellow, Jodine Gordon T’18 tackled that question in her ...

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The Ripple Effect on Cryptocurrency

Today the world sends more than $155 trillion across borders. Yet, the underlying infrastructure is dated and flawed. Ripple connects banks, payment p...

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Measuring Data in a Cross-Platform World

David Chemerow T’75 talks about the many ways data is helping media companies make better decisions. At comScore, and previously as COO and CFO ...

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How MuleSoft Connects the World’s Applications, Data, and Devices

As businesses become more complex, so do their software applications, systems, and hardware. Connecting disparate IT systems is incredibly difficult. ...

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How HubSpot Uses Automation to Help Humanize Sales and Marketing

Many SMBs grow their businesses by acquiring more customers and diversifying their product and service offerings. Unfortunately, it’s challenging fo...

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Data-Driven Digital Transformation with CEO and Co-Founder of Rocana, Omer Trajman

Omer Trajman is a proponent of total operational visibility as the cornerstone of digital transformation, inspiring CIOs to realize new ways of delive...

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Digital Health with Yuki Aoyama T’17

Watch MBA Fellow, Yuki Aoyama T’17, presents findings from his MBA Fellows research project on digital health. Yuki explores the digital health land...

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The Rise of Modern Freelancing with Nick McGowan T’17

Watch MBA Fellow, Nick McGowan T’17, present findings from his MBA Fellows research project on the rise of freelancing and project-based work. Nick ...

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Enhancing Live Events through Digital Customer Engagement

In this Britt Technology Impact Series session, Kurt Schneider, former Harlem Globetrotters CEO and WWE SVP of Marketing discussed the best practices ...

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Digital Customers: The Difference between Genuine Fans & Ticket Buyers

Digital technologies are the platforms we can use to connect with fans, but just as important is the message and brand you create to generate those ge...

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